Speaking & Media
Talks and commentary on the going-global wave.
I speak and comment on what decides whether Chinese brands succeed overseas — drawn from 25+ years across JLR, BMW, and AITO, and from building AITO’s overseas after-sales from scratch.
Signature talks
Topics I speak on.
After-Sales: The Real Test of Going-Global
Why after-sales maturity — not product or price — decides which Chinese brands last beyond their first overseas cycle. Drawn from building AITO’s overseas aftersales from scratch.
From BMW Premium Standards to Chinese-Brand Going-Global
What premium-brand operating discipline (BMW Brilliance, JLR) teaches about building dealer networks OEMs trust — and how to adapt it for a Chinese brand entering new markets.
Dealer Enablement: The Unsexy Moat
Standards, certification, new-car delivery, and training — the operating system that turns a list of dealers into a network a brand can rely on overseas.
Availability
Open to speaking and commentary.
I’m available for keynotes, panels, podcast appearances, and expert commentary on Chinese auto going-global and overseas after-sales — dealer networks, after-sales operations, and what premium-brand discipline (BMW, JLR) teaches about building service overseas.
Press inquiries and event invitations welcome.
Planning an event or need commentary?
Tell me about your audience, format, and topic — I’ll let you know if it’s a fit.