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About

The seam where Chinese auto meets overseas markets.

Over 25 years in the auto industry — from a Jaguar Land Rover dealer service bay to leading overseas after-sales for AITO. I write about what I’ve learned at the seam where Chinese auto brands meet overseas markets.

TZ
25+
Years in auto
JLR · BMW · AITO
Brands worked on
Tsinghua Univ., Automotive Eng.
Education
Mandarin · English
Languages

I started on the dealer floor — Service Manager at a Jaguar Land Rover dealer, then After-Sales Manager across several JLR and BMW dealer groups. Those years taught me that after-sales is where a brand’s promise is either kept or broken, one customer at a time.

I then spent close to eight years at BMW Brilliance, rising from field-force training to High Performance Management Aftersales consulting — building the operating standards, customer-lifecycle programs, and field teams that hold a premium service network together. A short stint as BMW China Aftersales Regional Head rounded out the OEM side.

Since 2022 I’ve been at AITO — the Seres–Huawei smart-vehicle brand — as Regional General Manager, then Dealer Enabling Department Head, then Director of New Car Delivery & Training for the overseas business, and now Aftersales General Manager, AITO Overseas. In other words: building the after-sales backbone for a Chinese brand going global, from the ground up.

I share these notes because I believe after-sales is the true test of a global brand — and the most under-invested advantage in Chinese auto’s going-global wave.

Experience

  1. 2025 – Present

    Aftersales General Manager, AITO Overseas

    AITO (Seres–Huawei)

    Leading overseas after-sales for AITO’s going-global business — the service network, parts, warranty, and dealer-enablement backbone behind the brand’s international expansion.

  2. 2024 – 2025

    Director, New Car Delivery & Training, AITO Overseas

    AITO (Seres–Huawei)

    Built the new-car delivery experience and training systems for overseas markets — the first impression customers and dealers get of the brand.

  3. 2022 – 2024

    Regional GM → Dealer Enabling Department Head

    AITO (Seres–Huawei)

    Started as Regional General Manager building the dealer network, then led Dealer Enabling — standards, certification, and the operating playbook dealers run on.

  4. 2014 – 2022

    Aftersales Consulting & Regional Head

    BMW Brilliance Automotive / BMW China

    Close to eight years in BMW aftersales — from field-force training to High Performance Management Aftersales consulting (GPMA/HPMA), customer-lifecycle management, and aftersales marketing; later BMW China Aftersales Regional Head.

  5. 2003 – 2013

    Service / After-Sales Manager; GM Assistant

    Jaguar Land Rover & BMW dealers; Sinotrans-Auto

    A decade on the dealer and distribution side — Service Manager and After-Sales Manager across JLR and BMW dealer groups, after starting as General Manager Assistant at Sinotrans-Auto Department.

Want the full story?

I'm always open to talking shop with OEMs, distributors, and partners thinking seriously about overseas after-sales.

Get in touch Read the field notes