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Distributor Middle East

Turning a family dealership group into an OEM-preferred partner

A regional dealer group wanted to win exclusivity from a second Chinese brand but lacked the service depth OEMs demand.

2 brands
exclusivity won
+18 pts
service-process audit score
6 mo
from gap to qualified

Challenge

The group had strong sales relationships but ad-hoc service operations — no standards, no reporting, no certified technicians. Two OEMs had passed them over for exclusivity.

Approach

Implemented dealer operating standards, built a technician certification track, stood up a warranty-claims and CSAT dashboard, and coached the leadership team through OEM audits.

Result

Closed the gap in six months, passed two OEM audits, and won exclusivity with both brands. Service revenue grew into the group’s second-highest profit line.

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