Designing Dealer Networks That OEMs Trust
For overseas distributors: what it actually takes to earn — and keep — brand exclusivity in a crowded, fast-moving market.
When a Chinese OEM enters a market, they need local partners they can trust with the brand. Yet most distributor groups lose exclusivity bids on service depth, not sales reach.
What OEMs actually evaluate
Three things separate winners from the rest: documented standards actually followed (not a binder on a shelf), certified technicians via a repeatable track, and reporting the OEM can read — CSAT, warranty turnaround, parts fill-rate.
The distributor groups winning second and third brand exclusivity are the ones who made service a profit center, not a cost line. Service revenue funds the capability that wins the next contract.